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Exclaimer Acquires Periodic

Exclaimer acquires custom booking management software, Periodic, to further enhance its email signature management offering.


19/01/22 Farnborough, Hampshire, UK: Exclaimer Group today announces the acquisition of Periodic – a major player in the calendaring and appointment scheduling market, based in Bloomington, Indiana U.S. 

This new business acquisition enables Exclaimer to soar to new heights by offering additional integrated functionality to email signature real estate.  

Using Periodic’s SaaS platform, Exclaimer bolsters its world-class product offering once more by providing a streamlined booking option for customers to use within their email signatures. 

This cutting-edge solution facilitates everything you could need – from taking appointments and creating tailored availability display – so consumers can swiftly and seamlessly schedule appointments, allowing them to focus on more important tasks at hand.   

Periodic’s fully rounded feature-set provides the following benefits: 

  • Easily book, reschedule, cancel, and adjust appointments at the click of a button from within corporate email signatures  
  • Tailor appointment links to suit the needs of all industries and cater for a wide range of customer requirements, all while maintaining consistent company branding  
  • Universally apply links across all corporate email through the server-side deployment of signature templates 

With this new platform, Exclaimer further allows companies to optimise the use of corporate email signatures to streamline sales, marketing, and intercompany relations efforts. It also builds on the acquisition of Customer Thermometer at the beginning of 2021, enabling users to integrate feedback and surveys within their email signatures.   

Marco Costa

Marco Costa

Exclaimer CEO

This acquisition will allow our customers to further optimise the revenue opportunities available in their email signatures by driving booked meetings from every email they send. Exclaimer is driving a fundamental shift in what’s possible to embed in personalized emails today. The acquisition is also exciting as it will further drive Exclaimer’s strong expansion in the US market.” 

Brad Wisler

Brad Wisler

Periodic CEO

“We couldn’t be more excited about joining forces with Exclaimer.  For years, we’ve both been in the business of building real-world connections through online communications. By integrating our unique booking platform with Exclaimer’s email and survey management tools, we will create a one-of-a-kind platform for strengthening relationships between companies and their customers and employees.” 


Who is Exclaimer and what do they do?

Have you sent or received an email? There’s a good chance you’ve unknowingly seen or used Exclaimer, who powers email signature management for 50,000+ companies supporting more than 40 million users.

What does this mean for Periodic?
It’s always been our aim to power time on the internet and this partnership allows us to do just that. Periodic’s custom booking engine will become a part of the Exclaimer platform to power a simple, branded appointment scheduling experience that can easily be deployed within a company’s email signature or used as a standalone product.

What does this mean for the Periodic team?
We are still growing! Exclaimer has a global footprint – which includes our office in Bloomington, IN, down the street from Indiana University.

What's next?
This acquisition is taking both our product and team to the next level. If you’re a Periodic customer, you’ll continue to power your custom booking experience and work with our amazing team. For any other questions, you can talk to your CSM or check out some of the resources below.